How do I start a journey when a user cancels or renews an App Store or Google Play subscription?

Connect App Store Server Notifications (iOS) or Google Play Real-Time Developer Notifications (Android). Pushwoosh then posts a PW_Subscription* event on the user profile whenever a subscription changes:

Event	Fires when
`PW_SubscriptionStart`	First purchase
`PW_SubscriptionRenew`	Auto-renewal for a new period
`PW_SubscriptionCancel`	Auto-renewal turned off (still active until it expires)
`PW_SubscriptionResume`	User restarts the subscription before it lapses
`PW_SubscriptionBillingIssue`	A renewal payment fails
`PW_SubscriptionRecovered`	A failed renewal goes through
`PW_SubscriptionExpired`	The subscription has fully lapsed
`PW_SubscriptionRefund`	Refund or revoked access

Each event carries productID and expiresAt.

Setup needs your developers:

iOS: set the device's Pushwoosh HWID as appAccountToken at purchase, and in App Store Connect set the Version 2 server URLs to https://appstore-notifications.pushwoosh.com/appstore/YOUR_APPLICATION_CODE/.
Android: pass getSubscriptionAccountId() from the Pushwoosh SDK to setObfuscatedAccountId(), set the RTDN topic in Play Console, and invite the Pushwoosh service account.

Without the token or account ID, the notification arrives but no event is posted. On Android, it can't be added later for existing subscriptions.

Then create a journey with a trigger-based entry on the event, for example PW_SubscriptionCancel for win-back.

Learn more: App Store subscription tracking, Google Play subscription tracking

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