How do I add users to a Meta Ads audience, or remove them, from a journey?

Use the Audience sync point in Journey Builder. Every time a user reaches it, Pushwoosh asks Meta to add the user to a Meta Custom Audience or remove them from it. Connect Meta Ads first in Settings > 3rd party integrations (requires the Admin role).

1. Open Journey Builder and add an Audience-based entry. In Audience source, choose the segment or list of users who should enter.
2. Add the Audience sync point.
3. Under How to sync users info to the ad audience, choose Add users to audience or Remove users from audience.
4. In AD PLATFORM, choose Meta Ads.
5. In Meta Ads account, select the connected ad account, and in Audience, select the Meta audience.
6. Click Apply, finish the journey, and launch it.

Things to know:

• Pushwoosh sends one identifier per user: Email, Phone number, or MADID, depending on what exists on the profile. The SDK doesn't collect advertising IDs automatically; your app must pass them.
• If Meta can't match a user, the audience doesn't change for them and they continue in the journey.
• If the ad account is disconnected or the audience isn't found in Meta, the journey stops for that profile and Pushwoosh sends system and email notifications.

Learn more: Sync audiences in journeys