How do I start a journey from an event in my CRM, e-commerce platform, or other external service?

Use an inbound webhook. Your third-party service sends an HTTP POST request to Pushwoosh, and Pushwoosh identifies the user and applies your mapping: fill in tags on the user profile, fire a Pushwoosh event, or both. A fired event can start or advance a journey. You'll need help from your development team to connect the service.

1. Go to Settings → Integrations → Inbound webhooks and click Settings, then Create webhook.
2. In Paste a sample payload, paste a sample JSON payload from your service.
3. In Identify users by, choose User ID, Email, Phone, HWID, or Token, and select the matching Payload field. Optionally, turn on the checkbox to create a new user when no match is found (not available for HWID and Token).
4. Map payload fields in Add tags to profile, Record an event, or both. Each webhook must map at least one tag or fire one event.
5. Click Enable webhook. Copy the URL into your service as the webhook destination, and the Secret as the Authorization header value (it already includes the Bearer prefix).
6. In Journey Builder, use the mapped event as a trigger-based journey entry. The journey starts automatically for the matched user whenever the webhook receives a valid request.

To check incoming requests, open Activity log from the webhook's row menu. It shows Total hits, Warning, and Failed requests for the last 24 hours.

Learn more: Inbound webhook integration