How do I add users to a Google Ads audience, or remove them, from a journey?

Use the Audience sync point in Journey Builder. Each time a user reaches it, Pushwoosh asks Google to add them to a Customer Match audience or remove them from it. For example, remove users who already purchased so you stop paying to show them an ad.

Before you start:

• You need the Admin role in Pushwoosh, and Customer Match must be enabled on your Google Ads account.
• Connect Google Ads in Settings > 3rd party integrations. Choose the client ad account, not only the manager (MCC) account, and leave the Data Manager permission on.
• Create the audience first: on the Google Ads page, open Customer Match audiences and click Create audience. Pushwoosh doesn't create one automatically.

To set up the step:

1. Add the Audience sync point to the journey.
2. Under How to sync users info to the ad audience, pick Add users to audience or Remove users from audience.
3. In AD PLATFORM, choose Google Ads, then select the Google Ads account and Audience.
4. Click Apply and launch the journey.

Things to know:

• Google matches users only by email, phone, or mobile advertising ID (MADID). Users with none of these are skipped and continue the journey.
• Audience size can stay 0 for up to 48 hours while Google matches users.
• Google doesn't use an audience for targeting until it has about 1,000 matched users.

Learn more: Google Ads integration