How can I see how many subscribers I have in each country or city?

Use a dashboard chart built on the Country or City tag, or export a segment to CSV. The Subscribers metric itself can't be broken down by segment, so adding a segment filter to a subscribers chart won't give you a per-country split.

Option 1: Dashboard chart by tag values

1. Open Dashboards and add a chart.
2. As the metric, choose the tag Country (or City).
3. Set Breakdown to Tag values.

The chart shows the largest values, with the rest grouped under Other and a Total. Up to 5 values are drawn on the chart at once.

Option 2: CSV export

1. Create a segment that covers the audience you want (for example, all devices of the project).
2. Export the segment users to CSV. The file has one row per device and a column for every tag, including Country and City.
3. Build a pivot table in your spreadsheet tool.

How Country and City values look

Both tags are set automatically from the device's IP address (GeoIP) and are stored in lowercase:

• Country — a two-letter ISO code: de, us, in.
• City — the country code and the city name: de, munich, us, new york.

Because City already contains the country code, one City breakdown gives you a country + city split.

Related articles

• Why is the 'City' tag missing for some devices even though the 'Country' tag is set?
• Targeting a segment of users from specific country