How can I see how many subscribers I have in each country or city?

Use a dashboard chart built on the Country or City tag, or export a segment to CSV. The Subscribers metric itself can't be broken down by segment, so adding a segment filter to a subscribers chart won't give you a per-country split.

Option 1: Dashboard chart by tag values

1. Open Dashboards and add a chart.
2. As the metric, choose the tag Country (or City).
3. Set Breakdown to Tag values.

Up to 5 breakdown values are displayed on the chart at once. See Breakdowns.

Option 2: CSV export

1. Create a segment that covers the audience you want (for example, all devices of the project).
2. Export the segment users to CSV. In the export dialog, select the identifiers in Data fields and select Country and City in Tags, then click Export. Exporting requires the Personal data permission in your role. The file has one row per device and the columns you selected.
3. Build a pivot table in your spreadsheet tool.

See Segments for details on exporting.

How Country and City values look

Both tags are set automatically from the device's IP address (GeoIP) and are stored in lowercase:

• Country — a two-letter ISO code: de, us, in.
• City — the country code and the city name: de, munich, us, new york.

Because City already contains the country code, one City breakdown gives you a country + city split.

Related articles

• Why is the 'City' tag missing for some devices even though the 'Country' tag is set?
• Targeting a segment of users from specific country