String tags support three partial-match operators in the Segment Builder:
| Operator | Matches when the tag value… | Example |
|---|---|---|
| starts with | begins with the specified string | ProductName starts with "Pro" |
| ends with | ends with the specified string | Email ends with "@gmail.com" |
| contains | contains the specified string | Description contains "premium" |
To use them:
- On the Create Segment page, click Add filter by.
- Select a String tag from the Tag dropdown.
- Choose starts with, ends with, or contains as the operator and enter the text.
The other String operators are still available: is, is not, in, not in, not set, and any. Combine several conditions with logical operators to narrow the audience further.
Learn more: String tag operators
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