How do I automatically send the best-performing push variant in a journey?

Use the Multi-Armed Bandit journey element. It sends a push like the Push element, but you give it several push presets as variants. Instead of a fixed split, it watches which variant gets opened more often (or leads to your reward event more often) and gradually sends that variant to a larger share of users, while still sending the others often enough to keep learning.

To set it up:

1. Create at least two push presets in advance.
2. Add Multi-Armed Bandit after the trigger or condition and double-click it.
3. In Content variants, select at least two presets. Click Add variant for more; there is no upper limit.
4. In Reward, choose Push opened or Event happened, and set Reward window (hours).
5. Choose Marketing message or Transactional message, set delivery options, and click Save.

Things to know:

• Multi-Armed Bandit is experimental and supports only push presets as variants.
• Early on, variants are sent close to evenly; a leader needs time and volume to emerge.
• It never locks in a winner. The winner gets the largest share, and traffic can move to a new leader if performance shifts.
• Pushwoosh avoids sending the same variant to the same user twice in a row.

In the element's statistics, a banner shows Not enough data yet, Still learning, or Significant leader (marked with a Winner badge), and each variant shows Sent, Opened or Converted, and Traffic.

Learn more: Multi-Armed Bandit