How do I compare a user's tag or event attribute with another value on the same user in a journey?

In a Condition split, each branch can compare against another field instead of a fixed value. Next to the branch value field, choose a comparison mode:

Mode	What it compares against
Value	A fixed value, the same for every user
Tag	Another tag on the same user's profile (only compatible types are listed)
Event attribute	An attribute of an event from earlier in this journey (select the event, then the attribute)

Example: after an abandoned cart, check whether the cart already qualifies for free shipping.

Select Event as the condition type.
In Event from Journey, choose PW_AbandonedCart, and under Attribute select totalPrice.
Set the condition to greater or equals.
For the branch value, choose Tag, then select Free_shipping_threshold.

Users whose cart total covers their own threshold follow this branch. Everyone else goes to All other users.

Things to know:

Dynamic comparison works with is and is not (any type except LIST), greater or equals and less or equals (INTEGER, DECIMAL, DATE), and is one of / is not one of (LIST).
If the tag or attribute you compare against is empty for a user, the branch doesn't match them.
For dates, you can only check whether one date equals another.

Learn more: Compare branch values

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