No. Once calculated, RFM segments stay current on their own:
- They recalculate every 24 hours.
- They also refresh right before a message send or a Customer Journey check that uses an RFM segment.
- If that refresh isn't ready in time, or the last calculation failed, the send or journey check uses the last successful calculation.
A recurring journey that uses an RFM segment, for example every Monday for Champions, doesn't need a manual recalculation before each launch. Click Calculate in Audience → RFM Segmentation anytime you want an immediate update.
To see when segments were last calculated, check the status above the RFM grid. A yellow banner means you should refresh them; a red banner means the last calculation failed.
RFM segments appear in the Segments list automatically after calculation, so you can pick them anywhere you choose a segment, including Audience-based entry in Customer Journey.
Learn more: RFM segmentation
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