Can I use a Google Analytics 4 audience as a segment in Pushwoosh?

Yes. Create an external segment of the Google Analytics 4 audience type. It takes its users from an audience you built in Google Analytics, so no query is needed.

On the Google side (your developer or Google Cloud admin):

1. Prepare a service account and its JSON key.
2. Enable the Google Analytics Data API and Google Analytics Admin API in its Google Cloud project.
3. In Google Analytics, go to Admin → Property access management and add the service account email with the Viewer role.

In Pushwoosh:

1. Go to Audience → External Segments and click Create external segment.
2. Set Database type to Google Analytics 4 audience.
3. Enter the GA4 property ID and paste the Service account JSON.
4. Click Load audiences, choose the Audience, click Check connection, then Create.

The segment appears in Audience → Segments under the same name, ready to use as a campaign or journey audience.

How fresh is it? Google Analytics updates audience membership about once a day. Pushwoosh uses data under 24 hours old as is, refreshes it in the background after 24 hours, and waits for a refresh after 72 hours. If the segment hasn't been used for more than a day, calculate its size some time before the send so the send uses fresher data.

Learn more: External segments