How do I give users an Apple or Google Wallet pass from a journey?

Use the Issue wallet pass element. It creates a personal pass for each user from a Wallet Pass Campaign. It only creates the pass: to deliver it, add a Push or Email element after it.

Before you start, create at least one Wallet Pass Campaign for the application and complete the Apple Wallet and/or Google Wallet setup.

1. Under Channels, drag Issue wallet pass onto the canvas and double-click it.
2. Enter a Step Name, for example Loyalty card.
3. Select a campaign in Apple Wallet campaign, Google Wallet campaign, or both.
4. Under Personal fields on the pass, choose a Static value or an event attribute from the journey for each field, then click Apply.

To send the link, add a Push or Email element and type {apple_install_link|regular|} or {google_save_link|regular|} in the message. Turn on Personalise message with event attributes, check Overwrite placeholder, and choose your Issue wallet pass step in Source event and the matching Dynamic attribute.

Things to know:

• Each user has at most one pass per campaign. A repeat visit reuses it.
• Users without a User ID, or whose pass can't be issued, drop out of the journey and aren't retried.
• The element issues passes only for the platforms you selected, not for the user's device. If you configure only Apple Wallet, Android users get a link they can't use. With both platforms, include both links or split the journey by platform.

Learn more: Issue wallet pass