Yes. When you set a frequency cap, choose the Counting mode:
- Rolling window (default): counts messages sent within the last N×24 hours before each send. With a cap of 3 pushes per 2 days, a push sent Monday at 9 AM stops counting on Wednesday at 9 AM.
- Calendar day: counts messages sent today and on the previous N-1 calendar days, starting at midnight. Select the Capping timezone (for example,
America/New_York) that sets when midnight falls. Without a timezone, calendar days are counted in UTC.
Counting mode is available in global frequency capping (per channel) and wherever you set a custom cap: one-time campaigns, instant in-apps, and journey message elements.
Learn more: Configure global frequency capping
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