A new one-time push has no message type selected, and you can't continue past the Content step until you choose one.
| Marketing | Transactional | |
|---|---|---|
| Subscription preferences | Respected | Bypassed: sent to all users, including those who opted out of marketing |
| Global frequency capping | Applies | Doesn't apply |
| Global control group | Users in it are excluded | Users in it receive the message |
| Use for | Promotions, newsletters, feature updates, re-engagement | Orders and payments, account and security, verification, critical alerts |
Choose Transactional only for essential service messages, for example an order update. Using it for promotions can lead to compliance issues and user complaints. In the API, if you omit the type, the message is treated as marketing.
Learn more: Marketing vs. transactional messages
Comments
0 comments
Please sign in to leave a comment.