How do I find historical statistics like CTR and unsubscribe rates for past campaigns?

To find performance metrics like click-through rate (CTR) and unsubscribes for a specific period, use the Project statistics and Dashboards sections in the control panel. The Message history log lists individual messages rather than aggregated rates.

Find average CTR

1. Go to Statistics in the control panel and open Project overview (Project statistics).
2. In Detailed statistics, choose the period from the dropdown on the top right — today, yesterday, this week, previous week, this month, previous month, or a custom period of up to 90 days.
3. Use the platform dropdown on the top right (for example Email or Push) to narrow the data, and read Average CTR.

For a longer history, build a chart in Statistics > Dashboards with the Push CTR or Email CTR metric: communication metrics are stored for 1 year at hourly aggregation and without a limit at daily aggregation.

Find unsubscribes

1. Go to Statistics > Dashboards and open or create a dashboard.
2. Add a chart with the Email Unsubscribes metric (recipients who followed the Unsubscribe link) or Push Disables (users who turned push notifications off), and set the date range to your reporting period.
3. There is no ready-made unsubscribe-rate metric. To get the percentage, add Email Sends (or Push Sends) to the same dashboard and divide the unsubscribes by the sends.