Question:
Is it possible to send our user's name along with a push message?
Answer:
Yes. Store the names as tag values (for example a String tag Name) and then reference that tag in your message content.
- Dynamic Content substitutes a tag value into the message text, with a fallback value for users who have no value set. Guide: Using Dynamic content.
- Liquid templates give you the same substitution plus conditions, loops and filters (e.g. capitalisation, default values) for more advanced personalization. Guide: Liquid templates.
This lets you address each user by name and use any of their stored preferences to make the message relevant for every single user. The same mechanism works in Customer Journey messages.
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