How do I make a customer journey repeat or loop?

Customer journeys follow a straight path and do not have a loop function. To send repeating messages, like a weekly check-in, set up the journey to let users enter more than once. Use one of these two methods depending on your goal.

Use journey re-entry

Build the journey to represent one cycle. When a user finishes the path and exits, they can enter again the next time the trigger event occurs.

1. Go to the entry node settings.
2. Allow users to re-enter the journey.
3. Configure your system to send the trigger event whenever you want the cycle to repeat.

If a user is still in the journey when the next event fires, the system will ignore that event. The user must exit before they can start the journey again.

Use multiple active sessions

If you want a user to run through the same journey several times at once, use multiple active sessions. This is helpful if you need to track different cycles independently.

1. Enable the setting for multiple active sessions on the entry node.
2. Include a unique ID, such as a cycle number, in each trigger event.
3. Configure the journey to use this ID to tell the sessions apart.

If your flow starts with a one-time sequence like a welcome series before moving to a repeating cycle, use two journeys. Create one journey for the first welcome steps and a separate journey for the recurring messages.