Use conversion goals to make journeys mutually exclusive. This setup lets you prioritize one campaign by removing users from another as soon as they meet new criteria.
To stop a lower-priority journey (like a welcome series) when a higher-priority journey (like a win-back campaign) begins, follow these steps:
- Identify the event that starts the high-priority journey. For example, use an event called winbackstart.
- Open the settings for the journey you want to stop.
- Add winbackstart as the conversion goal for that journey.
- Select the option to remove users from the journey once they reach the goal.
When the winbackstart event happens, the system moves the user into the new campaign and ends their progress in the previous one at the same time.
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