How can I create a journey or trigger an action for users who have just installed and opened my app for the first time?

To target users who have launched your app for the very first time, the recommended approach is to use the PW_DeviceRegistered event.

Why use the PW_DeviceRegistered event?

• Triggers Only Once: This is a default event that fires only a single time per device. This occurs on the first launch of the app when the Pushwoosh SDK successfully initializes and registers the device.
• Ideal for Onboarding: Because it only happens once, it's the perfect trigger for welcome messages, onboarding tutorials, or any campaign that should only be shown to brand-new users.

Why not use the PW_ApplicationOpen event?

The PW_ApplicationOpen event fires every time a user opens the app. While useful for tracking general engagement, it is not suitable for a one-time onboarding journey, as it would repeatedly trigger the campaign for the same user.

How to implement it:

To start a journey for new users, use a Trigger-based entry at the beginning of your Customer Journey and configure it to listen for the PW_DeviceRegistered event. This will ensure that only new devices that have just installed your app will enter the journey.