How are custom events handled when a user triggers the same event multiple times? Do new events overwrite old ones? – Pushwoosh

August 25, 2025 06:58
Updated

New events do not overwrite previous ones. Each time a custom event is sent, it is recorded as a new, independent instance.

For example, if a user triggers an "add-to-cart" event yesterday and then triggers the same "add-to-cart" event again today, both events will be recorded separately. This allows you to track all user behavior over time and create segments based on how many times a specific event has occurred within a given date range.

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