How can I use multiple events to trigger one In-App message while controlling its frequency?

While a standard In-App message can only be triggered by a single event, you can achieve this functionality using Customer Journeys. This allows you to set multiple event triggers for a single message and control how often a user receives it.

Using Customer Journeys for Multiple Triggers

1. Create a Customer Journey: Start by setting up a new Journey.
2. Add Multiple Entry Points: For each event that should trigger your In-App, add a separate Event element as an entry point to the Journey canvas.
3. Connect to a Single In-App: Drag a single Show In-App element onto the canvas. Connect all of your Event entry points to this one In-App element.
4. Configure the In-App: Set up the content and appearance of your In-App message within the Show In-App element.
5. Set the Entry Limit (Capping): This is the most important step for controlling frequency. In the Journey's main settings, find the Entry Limit option. Set your desired frequency, for example, "1 time per 7 days." This ensures that once a user enters the Journey (from any of the trigger events), they cannot re-enter it for the specified duration.

Important Note on Entry Limits

The Entry Limit (capping) becomes active only from the moment it is enabled and saved. It does not retroactively apply to users who may have entered the Journey before the limit was set.

If you frequently enable, disable, or change the capping settings while the Journey is active, there might be short intervals where the limit is off. Users who trigger an entry event during these intervals will be allowed into the Journey. Re-enabling the limit will prevent new entries but will not cancel the ones that were already processed.