How do I correctly configure a 'COPY CODE' button in a WhatsApp message template?

When sending a WhatsApp message that includes a template with a COPY CODE button, the delivery may fail if the button is not configured correctly. This often happens when the value provided for the button's action is incorrect.

The value field for the COPY CODE button must contain the exact text or code that you want the user to copy to their clipboard when they tap the button.

Common Mistake: Entering descriptive text like "Copy code" into the value field. The system interprets this as the content to be copied, not as the button's label, which can cause an error if the template expects a specific format (like a promo code).

Correct Configuration:

1. For a static code: If you are sending the same code to all users (e.g., PROMO25), you must enter PROMO25 directly into the value field for the button's action in your campaign setup.
2. For a dynamic code: If each user receives a unique code, you can use a placeholder that corresponds to a Tag value. For example, you can use {{coupon_code}}. To make this work, you must:
   • Create a string Tag named coupon_code in Audience → Tags.
   • In your Customer Journey, before the "Send WhatsApp Message" element, add an "Update user profile" element to set the value of the coupon_code Tag for each user.