Pushwoosh automatically tracks notification opens and calculates the open rate, which is also referred to as Click-Through Rate (CTR).
You can find this data in the Message Statistics section under the Performance tab for any push message you have sent. The key metrics include:
- SENT: The total number of push notifications sent.
- DELIVERED: The number of notifications successfully delivered to devices.
- OPENED: The number and percentage of delivered notifications that were opened by users.
No additional custom events are needed to track this data. The open rate is calculated using the formula: Open Rate = (Opens / Sends) * 100%.
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