How do I find the open rate for my push notifications?

Pushwoosh tracks notification opens automatically and reports them as the open rate, also referred to as Click-Through Rate (CTR). No additional custom events are needed.

Where to find it

• One-time messages: go to Campaigns → One-time messages and click the message to open its Message stats page.
• Messages inside a Journey: open the Journey canvas, select the Push element and click Detailed statistics. You can also hover a message on the canvas, or switch on the Show metrics toggle in Canvas settings, to see Opened and CTR inline.

What the Message stats page shows

The page has three tabs: Overview, Timeline and Errors. If the message went out on more than one channel, channel tabs appear above them.

Overview tab

• Audience — total audience devices for this send, and how many stayed eligible after exclusions such as frequency capping or a control group.
• Sent — the share of the audience that Apple, Google or another platform accepted for sending.
• Opened — the share of sent devices that opened the notification at least once, and the device count. This card appears only when there is open data for the send.

The Campaigns distribution block shows the same path as a funnel or table: Audience → Sent → Deliveries → Opened. If the push has buttons, Button clicks lists how many devices tapped each button.

Timeline tab

Shows accepted, rejected, delivery confirmations and opens over time, with a platform filter and an Events table of custom events that followed a tap on this push.

Errors tab

Shows why sends were rejected. See How to read the Errors tab.

How the push CTR metric is calculated

In dashboards and the metrics glossary, Push CTR (%) = (Opened / Recipients) × 100, where Recipients are the users who have your app installed, hold a valid push token in Pushwoosh and have allowed push notifications. It is not calculated against the raw number of sends. On the Message stats Overview, hover the ⓘ on a card to see its exact formula.

More details: Push notification statistics.