When creating segments based on user activity, such as opening emails, it is best to use the system's built-in events rather than custom tags. Custom tags rely entirely on the logic implemented in your own application, which can sometimes lead to data discrepancies.
For tracking email opens, the platform provides a default event called PW_EmailOpen. This event is automatically and reliably tracked by the system whenever a user opens an email sent from your account.
To create a segment of users based on this data (for example, to find users who have not opened an email in the last 90 days), you can use the PW_EmailOpen event directly in the segment builder. This method works out-of-the-box and ensures you are using the most accurate data available for segmentation.
Comments
0 comments
Please sign in to leave a comment.