Each tag type handles data differently depending on whether you want values to stay separate or sync across your account.
Application-specific tags
These tags hold different values for every app. If a person uses two different apps in your account, you can set a tag to one value in the first app and a different value in the second. Changing the tag in one place does not change it anywhere else. For example, a user might have a subscription in your music app but not in your video app.
Application-nonspecific tags
These tags share the same value across all your apps. If the value updates in one app, it changes in every other app automatically. Standard system tags such as city, country, and language use this setting by default.
User-specific tags
User-specific tags attach to a single user ID instead of a device ID. When you enable this setting, the tag value stays the same for that user regardless of which phone, tablet, or computer they use. If they update their preferences on one device, the change shows up on all their other linked devices.
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