To target users who received a previous email but did not open it (for example, to resend the campaign), you can configure this audience directly in the Segment Builder.
Steps to Create the Segment:
- Navigate to the Segments section in the Control Panel.
- Click to create a new segment.
- Add a condition based on the Email Open event.
- Set the frequency/operator to Never.
- Select the specific Message (or input the Message ID) you wish to check against.
The resulting logic in the builder should look like this: Email Open → Never → [Your Message ID]
Once saved, this segment will include all users who were sent the specified email but did not trigger an open event.
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