How data is stored
The system keeps location data to send push notifications based on a user's area. This information appears as a tag on the device profile showing the current city and country, derived from the IP address the device was last online from. When you look at coordinates in an export or user profile, the system shows the center point of the city where the device was last seen — those coordinates come from the GeoIP lookup, not from the device's GPS, and no history of them is kept.
Exception — Geofencing. If your app implements Pushwoosh location tracking and the end user grants location access, the SDK does send precise device coordinates so they can be matched against your Geozones. That data is only collected when you have implemented it in the app.
Data retention
For active users, the city and country tags stay on the profile as long as the device has a valid push token and stays in use. If a device does not open the app for 90 days, the system deletes the device profile and all its location data.
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