How can I send a push notification with a dynamic link that redirects users to a specific page they viewed?

Yes, you can create a Customer Journey that sends a personalized push notification with a dynamic link based on a user's activity, such as viewing a product. This is achieved by using a custom event with attributes to dynamically populate the push notification's URL or deep link.

Here’s how to set it up:

1. Create a Custom Event with Attributes Work with your development team to implement a custom event that triggers when a user performs a specific action (e.g., views a product). This event, let's call it product_viewed, must pass attributes containing the information needed for the dynamic link, such as the product's URL or ID.

   • Example attributes: product_url (containing the full URL) or product_id.

2. Set Up a Trigger-Based Journey In Customer Journey, create a new journey and select a Trigger-based entry. Configure this entry to listen for the custom event you created (e.g., product_viewed).

3. Configure the Push Notification Add a Push element to your journey. Inside the push message editor, you can also personalize the content using Dynamic Content placeholders that reference your event attributes (e.g., "Still thinking about {product_name}?").

4. Add the Dynamic Link In the URL or Deep Link field of the push notification settings, insert the placeholder for the event attribute that contains your link information. This will dynamically construct the correct link for each user based on the product they viewed.

   • For a website URL: https://example.com/{product_url_attribute}
   • For a deep link: yourapp://product/{product_id_attribute}

When the journey runs, the placeholder will be replaced with the actual value passed in the event attribute, directing the user to the exact page they previously visited.