How do I configure a Journey to send a message if a user does not perform a specific action within a set time?

To send a message to users who have not performed a specific action (like opening the app) within a certain time frame (e.g., 48 hours), you should use the Wait for Trigger element. A separate Time Delay element is not needed for this scenario.

The Wait for Trigger element has a built-in timeout period. If a user does not perform the specified action before this period expires, they will automatically proceed down the "No" branch of the element.

Here is how to set it up:

1. After the initial message in your Journey, add a Wait for Trigger element.
2. In the element's settings, select the event you want to track (e.g., ApplicationOpened).
3. Set the Wait for duration to the desired time window (e.g., 2 days).
4. Connect the follow-up message you want to send to inactive users to the No branch of the Wait for Trigger element.

How it works:

• If a user performs the action within the 2-day window, they will move down the "Yes" branch (if you have one configured).
• If a user does NOT perform the action within the 2-day window, the Journey will wait for the full 2 days, and then the user will automatically move down the "No" branch to receive your follow-up message.

This setup correctly targets users who did not engage within your specified timeframe without needing an additional delay.