How is the 'Subscribed Users' metric calculated, and can I export this user data?

The 'Subscribed Users' metric and the process for exporting this data are explained below.

Understanding the 'Subscribed Users' Count

The Subscribed Users metric represents the total number of unique devices that are reachable through at least one communication channel, such as push notifications or email. This means they have a valid push token or an associated email address in our system.

How are users who uninstall the app handled?

A device is not removed from the 'Subscribed Users' count immediately after the user uninstalls your application. The system identifies an uninstalled app only after you attempt to send a push notification to that device.

1. You send a push notification to a segment that includes the device.
2. The push service (e.g., APNs for iOS, FCM for Android) attempts to deliver the message and reports back to us that the device's push token is no longer valid.
3. Once we receive this feedback, our system marks the device as inactive and removes it from the 'Subscribed Users' count.

Therefore, your 'Subscribed Users' count becomes more accurate after each push campaign as invalid tokens are identified and purged.

Exporting User Data

Yes, you can export your user data. This is useful for analysis or migration purposes.

• What can be exported? You can request an export of your entire user base. The export can be customized to include specific data fields, such as userId and any custom Tags you use (e.g., PhoneNumber).
• How to request an export? Please contact our support team to request a user data export. In your request, specify the application and the exact data fields (like userId or specific Tags) you need. Our team will generate the data file and provide you with a secure download link.