How is the 'Subscribed Users' metric calculated, and can I export this user data?

Here is what the subscriber count actually measures and how to get the data out.

Understanding the count

In the metrics glossary this is Subscribers / Subscribed devices: the number of devices that have a push token or an email address, meaning they are reachable via at least one channel — push notifications, email, or in-app messages. A device whose owner has muted notifications in OS settings still counts, because the token is intact and the device can still receive silent pushes, inbox messages and in-apps.

How uninstalled apps are handled

A device is not dropped the instant the user uninstalls. Pushwoosh learns a token is dead only from a failed send — it never proactively polls APNs or FCM. However, this happens automatically; you do not need to run campaigns to trigger it:

• Uninstall Tracking sends an invisible silent push once per day to all subscribed devices. When the gateway (APNs / FCM) returns an invalid-token error, Pushwoosh removes the token and the device leaves the subscriber count. It is supported on iOS and Android and is enabled by default; contact Support or your CSM to disable it.
• Autovalidation removes tokens of users who have not opened the app for 90 days (based on the Last Application Open tag). Enabled by default for accounts created on or after 1 January 2024.
• Any campaign you send also purges the invalid tokens it hits.

Gateways do not guarantee silent-push delivery, so detection can still lag by a few days — especially on iOS, where Apple does not specify when a token is invalidated after an uninstall.

Exporting your user data

You can do this yourself; no support request is needed.

1. Go to Audience → Segments and build (or open) a segment covering the users you want. To cover everyone, use a tag filter such as First Install with the operator any.
2. From the three-dot menu next to the segment choose Export segment users…, or open the segment and choose Generate CSV for export.
3. In the export dialog pick your identifiers under Data fields and the tags you need under Tags (for example userId, PhoneNumber), then click Export.

For automation, use the exportSegment API method instead. Remember that a segment only contains active devices, so the export reflects your current reachable base.