How can I use attributes from an event to personalize messages within a Customer Journey?

You can personalize messages, such as push notifications, within a Customer Journey by using attributes from the event that triggers the journey. Here’s how to set it up:

1. Enable Event Attribute Personalization:

   • When configuring your Customer Journey, locate the settings for the specific event that initiates the journey (e.g., an event named "Engagement").
   • Ensure that the option like "Personalize message with event attributes" is enabled for this triggering event. This allows the journey to access and utilize the attributes sent with that event.

2. Use Dynamic Content Placeholders in Your Message:

   • In the content of your message (e.g., push notification, email), insert dynamic content placeholders to display the event attribute values.
   • The common format for these placeholders is {EventName|attributeName}.
   • For instance, if your triggering event is "Engagement" and it includes an attribute named "brand", you would use {Engagement|brand} in your message.
   • Example message: "Don't miss out on this special offer for {Engagement|brand}!"

3. Test Your Setup:

   • It's highly recommended to test your Customer Journey to ensure the personalization works as expected.
   • One way to do this is to create a specific segment that includes only your test device(s). You might be able to create such a segment by uploading a list of test device identifiers (e.g., via a CSV file), as per your platform's documentation on segment creation.
   • Trigger the journey for this test segment to verify that the event attributes are correctly populating the dynamic content in your messages.

By following these steps, you can effectively use event attributes to deliver personalized content to your users through Customer Journeys.