How can I track notification engagement and user behavior in my app using Pushwoosh?

Pushwoosh provides several ways to track notification engagement and subsequent user behavior:

1. Notification Opens and Deliveries:

   • The Pushwoosh SDK automatically tracks when a notification is opened by a user.
   • It also tracks delivery events (when the message reaches the device). This works out-of-the-box on Android, while iOS requires additional integration steps.
   • This data is available in your Pushwoosh dashboard and via the Message Statistics API for raw data access.

2. Differentiating App Launch Sources:

   • By default, an "app open" event is triggered whenever the app is opened.
   • To distinguish between app launches initiated by a push notification tap versus organic (direct) app launches, you can implement Custom Events.

3. Session Attribution:

   • "Push open" events (when a user taps a notification) and "app open" events (when the app is launched) are logged as distinct events, allowing for separate analysis.

4. User Journey and Post-Notification Behavior:

   • You can track detailed user actions within your app after a notification interaction by using Custom Events. These events can include attributes to capture specific details about user engagement.
   • If you use Customer Journey, you can define Conversion Goals to track journey performance based on user actions.

5. Addressing Common Tracking Concerns:

   • Incomplete tracking of opens: The SDK is designed for robust and reliable capture of push open events.
   • Delayed notification responses: Pushwoosh updates statistics in real-time, so delayed opens are accurately logged.

For more detailed information and implementation guides, please refer to the Pushwoosh Product Documentation.