How can I track sales or other conversions from my push notification campaigns?

Yes, you can effectively track conversions like sales, sign-ups, or other key actions that result from your push notification campaigns. The primary method for this is using Custom Events.

Here is a step-by-step guide to setting up conversion tracking:

Step 1: Define Your Conversion Event

First, you need to define what action counts as a conversion.

1. Navigate to the Audience > Events section in your Pushwoosh Control Panel.
2. Create a new Custom Event. Give it a clear name that represents the conversion action, such as purchase or order_completed.
3. Define relevant attributes to capture more details about the event. For a purchase, this could include attributes like product_id, price, and quantity.

Step 2: Implement the Event in Your Application

Your development team will need to integrate the Pushwoosh SDK's postEvent method into your app. This method should be triggered whenever the conversion action occurs.

• When to call it: The postEvent method should be called when the user successfully completes the action (e.g., on the “Thank You” or order confirmation screen after a purchase).
• What to include: The call should include the event name (e.g., purchase) and the attributes you defined, populated with the actual transaction data.

Pushwoosh automatically attributes this event to the push notification that led to it, provided the user opened the notification and completed the action within a 24-hour window.

Best Practices for Campaign Setup

To maximize and accurately track conversions, we recommend combining Custom Events with these features:

• Deep Links: Use deep links in your push notifications to send users directly to a specific product or page within your app, creating a seamless user journey.
• Customer Journeys: Build your campaign in the Customer Journey builder. Within the journey, you can set a Conversion Goal using the Custom Event you created (e.g., purchase). This allows you to see how a specific campaign or journey is performing against your conversion targets.

How to View and Analyze Conversion Data

Pushwoosh provides several ways to monitor your conversion data:

• Customer Journey Canvas: Track the performance of your Conversion Goals directly on the journey's canvas.
• Dashboards: Go to Statistics > Dashboards to find pre-built dashboards for Events or create your own custom dashboards to visualize conversion rates, revenue, and other key metrics.
• Event Analytics: The Audience > Events section provides detailed analytics for each specific Custom Event you have configured.
• API Access: For advanced analysis or integration with your own business intelligence tools, you can use the Pushwoosh API to retrieve detailed statistics for events, campaigns, and journeys.