Email SPF record

Sender Policy Framework (SPF) is an email validation standard, defined in RFC 7208, designed to combat email spoofing.

An SPF record increases your domain’s credibility and reduces the chances of being filtered as spam. It helps legitimate emails reach users more quickly: if the receiving server finds no SPF record, it may return a “hard” or “soft” fail. Over time, bounced emails or emails marked as spam damage your domain’s ability to reach users.

Additionally, an SPF record protects your domain from abuse. If emails are not authenticated, companies and recipients are exposed to phishing, spam, and spoofing. By allowing only the IP addresses listed in the record to send on behalf of your domain, SPF makes it much harder for attackers to impersonate you.

To sum up, an SPF record:

• Improves email deliverability
• Increases email security
• Protects domain reputation

Important: Pushwoosh requires all three authentication records — DKIM, SPF and DMARC — to be configured and verified before your email domain can send campaigns. A domain that is missing any of them stays in the NOT READY state.

Learn more about adding the required DNS records here: Email platform configuration.