How do I create an email poll or survey and segment users based on their answers?

You can create a poll or survey inside your emails by using unique tracking links for each answer option and segmenting users based on their clicks.

Step 1: Add unique links to your email template

In your email template, create buttons or text links for each answer option. These links can point to the same thank-you page but must have different query parameters to identify the choice. For example:

• Option A: https://yourdomain.com/thank-you?q=survey&a=5
• Option B: https://yourdomain.com/thank-you?q=survey&a=4
• Option C: https://yourdomain.com/thank-you?q=survey&a=1

Step 2: Create a segment based on the clicked link

When a user clicks any of these links, the system triggers the PW_EmailLinkClicked event. You can use this event to group users into segments:

1. Go to Audience, select Segments, and create a new segment.
2. Add a filter using the event PW_EmailLinkClicked.
3. Add a condition for the original_link (or redirect_link) attribute.
4. Change the operator to "contains" and specify the unique part of the target URL, such as a=5 or q=survey&a=5. Using "contains" instead of "is" prevents tracking or UTM parameters from breaking the match.

Step 3: Trigger real-time actions

To send an immediate follow-up message, such as a push notification or another email, based on the user's response:

1. In your Customer Journey, place a "Wait for Trigger" element immediately after your email delivery block.
2. Configure the trigger to listen for the PW_EmailLinkClicked event.
3. Branch your journey based on the specific original_link attribute to target users who picked a particular answer.