How do I use mobile deep links in email campaigns without breaking them?

By default, the platform wraps all links in email campaigns with a click-tracking redirect tool. This redirect prevents iOS Universal Links and Android App Links from opening directly in your mobile app, forcing users to a web browser instead.

To make sure your deep links open in your app, you can disable tracking for those specific links. If you disable tracking, clicks on these links will not show up in your campaign dashboard. However, your mobile attribution tool, like AppsFlyer, will still track them.

Here is how to disable click tracking in each editor.

Option A: HTML editor

Add the (pw_no_track_statistics) marker immediately after your URL inside the href attribute, before the closing quotation mark. The platform removes this marker before sending the email, leaving a clean, untracked link.

<a href="https://yourdomain.onelink.me/path?param=value(pw_no_track_statistics)">Open in App</a>

Option B: Drag and drop editor for text links

1. Highlight the text you want to link and click the Link icon in the toolbar to open the Insert/Edit Link window.
2. In the Action type dropdown, select No track statistics.
3. Enter your deep link URL and save.

Option C: Drag and drop editor for buttons

Buttons in the drag and drop editor do not have a built-in option to disable tracking. If you need a button that opens a deep link directly in the app, use an HTML block instead and apply the (pw_no_track_statistics) marker to the href attribute as described in Option A.