If unsubscribed users still receive your emails, the campaign was likely sent as a transactional message instead of a marketing message.
Marketing vs. transactional messages
Marketing messages respect unsubscribe lists, subscription settings, and frequency limits.
Transactional messages are for operational updates like password resets or purchase confirmations. These bypass unsubscribe lists and frequency caps so that users always receive necessary account information.
How to fix this
When you create a campaign, check the campaign settings to make sure you select the marketing option. Do not use the transactional setting for newsletters or promotional content. Sending marketing content as transactional emails violates privacy laws like GDPR, increases spam complaints, and harms your domain reputation.
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