Use the default tags Last Email Open Message Code and Last Email Click Message Code. Pushwoosh fills them on the server, so you don't need to set them.
| Tag | Holds | Updated on |
|---|---|---|
| Last Email Open Message Code | Message code of the most recently opened email | each PW_EmailOpen event |
| Last Email Click Message Code | Message code of the most recent email in which a link was clicked | each PW_EmailLinkClicked event |
Both are String tags in the format XXXX-XXXXXXXX-XXXXXXXX. To build the segment, filter by the tag in the Segment Builder and enter the email's message code as the value.
Things to know:
- Each tag stores only the latest value. If a user opens or clicks a newer email, the tag switches to that email's code, and the user leaves a segment built on the older code.
- Opens and clicks by mail scanners don't update these tags.
- For the date of the latest open or click, use Last Email Open and Last Email Click.
Learn more: Default tags
Comments
0 comments
Please sign in to leave a comment.