How do I see which links in my email got the most clicks?

Open the email's Message stats and go to the Clicks tab. Click Detailed Statistics in the journey email element, or open Campaigns → One-time messages and click the message.

The tab has two views:

• Link clicks: a table of links sorted by clicks, highest first. Expand a row to see it broken down by query parameters, or click the download icon to export that link's click list as CSV.
• Click map: the email preview with its links shaded by their share of clicks, darker links getting more. Click a shaded link to see its exact click count, or click a row in Link clicks to highlight the same link on the map. Toggle All clicks to switch between unique and total clicks.

The click map also works on an aggregated campaign view, including a campaign that a journey point sends to, and pools clicks from every message of the campaign.

Things to know:

• Clicks are tracked by URL, ignoring the query string. Two links with the same URL (for example two "Shop now" buttons) are counted as one entry.
• A link removed or changed in the template since the clicks happened is left off the map, and a caption states how many clicks that affects.
• Clicks by mail scanners aren't counted.

Learn more: Email statistics