How do I send a one-time WhatsApp message without building a journey?

Go to Campaigns → One-time messages and click Send message > WhatsApp. First connect your WhatsApp Business Account in Settings → Configure Platforms → WhatsApp.

1. Content: choose an approved template from the dropdown and fill in its placeholders (Tag or Custom text). Choose Marketing message or Transactional message.
2. Audience: Send to segment, send to a list of phone numbers, or send to all subscribers. Numbers not yet in your project are registered as WhatsApp devices.
3. Schedule: send immediately or at a selected time, in the Subscriber's device timezone or a Custom timezone. Set frequency capping and send rate if needed.
4. Review: click Schedule or Send Now, optionally edit the Campaign name, and confirm.

You can also pick Custom message to write free-form text (up to 4096 characters, optional attachment). WhatsApp delivers free-form text only within the 24-hour window after the user's last message, so the audience is fixed to WhatsApp: 24h window open and the message is sent immediately.

A scheduled message with status PENDING can be changed with Edit message or Rename, or canceled with Delete message from the ⋮ menu in One-time messages.

For catalogs, vouchers, quick-reply branching, or splits by read status, use WhatsApp in Customer Journey instead.

Learn more: Send one-time WhatsApp messages