How do I sell ad space in my emails and pushes?

Use the Ad inventory. It holds the campaigns and creatives you sell to advertisers for email Ad slot blocks and Sponsored push, in one list for both channels. The inventory is shared across every application in your account.

Ad slot must be enabled for your account. If Content → Ad inventory is missing, contact Support or your account manager. Users need See email ads to open the screen and Modify email ads to create, edit, or delete; these permissions cover both email and push.

To set up a campaign:

1. Go to Content → Ad inventory and click New campaign.
2. Fill in Name, Advertiser, and optionally a Category tag.
3. Under Channels, turn on Email, Push, or both.
4. Set Sends limit to cap how many times the campaign can go out. The count includes every email and every push, and both channels share one limit. Leave it at 0 for no maximum.
5. Click Save, then Add creative (a creative needs Name, Target URL, and an Image URL or Headline).
6. Set Status to Active.

Then place it: add an Ad slot block to your email in the Drag & drop editor, or create a Sponsored push preset and pick the campaign from the Campaign dropdown. A sponsored push only uses creatives that have both Headline and Text.

Spent on the list shows how many times the ad was sent (emails and pushes together), not money. When it reaches the limit, the campaign stops being used in new sends, even if Status stays Active.

Learn more: Ad inventory