MAU (Monthly Active Users) is the number of unique users who opened your app during the month. It is counted per user, not per device - the separate Monthly Active Devices (MAD) metric counts unique devices.
Pushwoosh counts MAU by User ID, so the result depends on how your project is set up:
- If you set a custom User ID through the SDK, all of that person's devices and contact methods are grouped under one profile. Someone using both a phone and a tablet counts as one active user.
- If you do not set custom User IDs, the User ID defaults to each device's hardware ID (HWID), so every device counts as a separate user.
You can see MAU alongside Total users and DAU in the Unique users widget on the Project overview.
Comments
0 comments
Please sign in to leave a comment.