How is the monthly active users (MAU) count calculated?

MAU is the total number of unique users who interacted with your project during the last 30 days. This includes actions like opening your app.

Pushwoosh counts MAU based on the User ID. The specific calculation depends on how you set up your project:

If you set a custom User ID through the SDK, Pushwoosh groups all devices and contact methods under that single profile. One person using both a phone and a tablet counts as one active user.
If you do not set custom User IDs, the system uses the hardware ID of each device as the User ID. In this case, every device counts as a separate user.