How is pricing determined for push notifications and in-app messaging?

Pushwoosh uses a transparent pay-as-you-go pricing model. Here's how it works:

1. Primary Cost Driver: Your number of Monthly Active Users (MAU). For the Email only plan, the driver is monthly unique email recipients.
2. Plans and rates:
   • Omnichannel — $13 per 1,000 MAU. Includes every channel: mobile push, in-app, web push, email, SMS, WhatsApp, KakaoTalk, Telegram, LINE.
   • Email only — $5 per 1,000 monthly unique recipients, for teams that need email alone.
   • Free tier — your subscription costs nothing while your project stays within 1,000 MAU. There is no fixed-length trial to expire.
   • Custom plan — once your estimated cost exceeds $3,000/month, Pushwoosh offers a custom plan with volume discounts, SLA guarantees, dedicated support and commercial agreements (MSA, DPA), plus options such as SSO and dedicated private cloud.
3. Emails: every MAU includes 20 email sends per month (for example, 10,000 MAU = 200,000 emails included). Extra sends cost $1.50 per 1,000 emails.
4. Push and in-app: always unlimited at no extra cost.
5. SMS and messengers: billed by the third-party providers at their own rates — Pushwoosh does not add a fixed connector fee for these.
6. Included features: all platform features are included in every plan — segmentation and tags, personalization, Customer Journey, A/B/n testing, full API access, advanced analytics, and ManyMoney AI.
7. Data retention: retention depends on the data type rather than a single figure. Communication metrics are kept for 1 year at hourly granularity and indefinitely at daily aggregation; audience metrics 2 years; event and tag metrics 1 year; finance metrics 5 years. See Dashboard metrics and data retention.
8. Current numbers and a custom quote: rates change, so always confirm against the live pricing page, or contact Sales for a tailored plan or demo.
   • Pricing Page
   • Detailed Pricing PDF