How is pricing determined for push notifications and in-app messaging?

Our pricing model is designed to be transparent and flexible. Here's a breakdown of how it works:

1. Primary Cost Driver: The main factor influencing cost is your number of Monthly Active Users (MAU) or Subscribers.
2. Pricing Information: You can find detailed pricing information on our official pricing page and in our detailed pricing PDF:
   • Pricing Page
   • Detailed Pricing PDF
3. Plan Types: We offer different plans to suit various needs, typically including:
   • Self-Service Plan: A flexible option with no long-term commitment.
   • Custom Plan: Tailored for specific needs, often including volume discounts and a contractual agreement.
4. Additional Cost Factors: While MAU/Subscribers is the primary driver, costs may also be influenced by:
   • Number of emails sent via the platform.
   • Use of optional SMS or WhatsApp connectors (fixed fee).
   • Need for additional Projects or User Seats beyond the plan's standard allowance.
5. Included Features: Our pricing generally includes access to all platform features, such as unlimited event storage (retained for 1 year) and unlimited user segmentation & tags, without hidden fees for functionality.
6. Free Trial: You can start with a free trial to explore the platform's capabilities.
7. Custom Quote: For specific requirements, large user bases, or to discuss which plan best fits your needs, we recommend contacting our Sales or Business Development team for a personalized consultation or demo.