How long is user data stored and what happens when a user becomes inactive?

User data is stored as long as a user's device is considered active and has a valid push token.

• Inactive Status: With autovalidation enabled, a device is marked as inactive if the user has not opened the app for 90 consecutive days or more. Pushwoosh determines this from the default Last Application Open tag.
• Is it on for my account? Autovalidation is enabled by default for all accounts created on or after 1 January 2024. For older accounts it is not automatic — contact Pushwoosh Support to check the status or to request activation.
• Data Deletion: Once a device is marked as inactive, its push token is removed from your subscriber base and the data associated with that specific device is deleted from our system.
• UserID Deletion: If the inactive device was the last one associated with a specific UserID, that UserID and its related data are removed as well.
• Event history: Event data has its own retention window — Pushwoosh stores each user's events log for up to one year. Longer storage can be arranged with Pushwoosh Sales.

Invalid tokens are also removed independently of inactivity: Pushwoosh drops a token as soon as a send-out to it fails with a permanent gateway error, and Uninstall Tracking detects uninstalls via a daily silent push.