Message stats for a push now shows the path from audience to opens in the Campaigns distribution funnel on the Overview tab:
| Step | What it counts |
|---|---|
| Audience | Devices you targeted, split into eligible devices and those left out by frequency capping or a global control group. |
| Sent | Eligible devices split into Accepted by gateway (Apple, Google, or another platform took the push into work), Rejected by gateway (a platform or token problem, see the Errors tab), and Processing errors (a Pushwoosh-side failure). |
| Deliveries | Accepted devices that confirmed receipt. Confirmed means the device or platform reported delivery, not that the person saw it. |
| Opened | Devices that opened the notification. |
The big percentage on each step is the share that reached it from the step above, and the rows under it show where devices dropped off.
Things to know:
- "Accepted" means the platform took the send, not that the notification appeared on the device.
- The Sent card counts everyone you targeted; the Sent funnel step counts only eligible devices, so they can differ.
- For mobile push younger than 30 days, Deliveries also splits devices into Displayable (notifications were allowed at send time) and Not displayable.
- If a message went out on more than one channel, pick the channel in the tabs above Overview.
- Delivery and open counts can keep updating for up to 1 day after the send.
To open it, go to Campaigns > One-time messages and click the message, or click Detailed statistics on a Push element in a journey.
Learn more: Push notification statistics
Comments
0 comments
Please sign in to leave a comment.