To open in-app statistics, go to Content → In-apps, click the three dots next to the in-app, and select Statistics. In a journey, double-click the in-app element and click the Rich Media name.
The summary at the top of the page shows:
- Impressions: how many times the in-app was displayed during the selected period.
- Unique Impressions: how many unique users were shown the in-app during the selected period.
- Interactions: how many times users engaged with the in-app, such as button clicks or link taps.
- Unique Interactions: how many unique users interacted with the in-app during the selected period.
- Audience: the list of active user devices on which the in-app was displayed.
Impressions and Interactions count every display or action, so one user who sees the in-app three times adds 3 impressions but 1 unique impression. Use the unique metrics to measure real reach.
The Key Metrics tab also shows Impression Duration (how long users viewed the in-app) and Skipped In-Apps (users who closed the in-app without interacting with it).
Learn more: In-app statistics
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