When reviewing the performance of your In-App messages, it's important to understand what each metric represents. Here is a breakdown of the key statistics:
Impressions: This metric counts the total number of times an In-App message was displayed to users. It represents the number of views, not deliveries. In some parts of the analytics dashboard, this may also be referred to as In-App Shows.
Interactions: This shows the number of times users engaged with the In-App message. An interaction is counted when a user performs an action, such as clicking a button or following a link within the message.
For a more detailed analysis, you can also review these related metrics:
- Skipped: The number of users who closed or dismissed the In-App message without interacting with it.
- Impression Duration: The total amount of time users spent viewing your In-App message.
- Audience: The set of active devices that were shown the In-App message.
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