If a deep link works for some users but fails for others, the link is likely misconfigured or still contains a placeholder in other language locales of your in-app message or rich media template.
When you create multi-language in-app messages, each language locale has its own independent settings. If a locale is not fully set up, the button link field might contain a template placeholder like {{...action.values.href...}} instead of your actual URL.
How to fix the link
- Open your in-app message or rich media template.
- Select the button that triggers the deep link.
- Switch through each of your configured languages (such as Spanish, French, or Arabic).
- Check the link field for each language. If you see a placeholder tag instead of your actual link, replace it with your deep link URL (for example,
myapp://target-screen). - Save your changes.
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