Why does my mobile push notification open the app instead of the URL I want to link to?

By default, tapping a push notification opens the main screen of your app (or the home page of your website) and any link written in the message text is ignored. To make the notification open a web page, you must configure the on-click action on the push preset.

How to make a push open a web page

1. Open your push preset in the Control Panel (Content → Presets) or the push element of your campaign.
2. Scroll to the On-click Actions section.
3. Choose the link type Link to web page.
4. Paste the full address into the Web page URL field, for example https://yourwebsite.com/page.
5. Optionally add a Safari-specific URL if Safari subscribers should go somewhere else.
6. Save the preset and send a test message to a test device.

If you want the app to open a specific screen instead

Choose Deep link in application in the same On-click Actions section, pick the target platforms (all platforms, or only iOS / Android / Huawei), and either type the deep link URL manually or select a saved deep-link preset. Deep-link presets are managed under Settings → Deep Links.

Note: On mobile, whether an https:// address opens in the browser or is captured by your app also depends on the app's own deep-link / App Links configuration. If the app claims that domain, the OS may hand the link to the app rather than the browser.

See Push presets for the full list of on-click options.