Pushwoosh stores different types of data for specific periods by default. Retention depends on the metric group and on whether filters are applied.
Default data retention
- Communication metrics (Push, Email, In-app): hourly aggregation is stored for 1 year; daily aggregated data is stored indefinitely.
- Audience metrics: 2 years.
- Events metrics: 1 year.
- Tags metrics: 1 year.
- Finance metrics: 5 years.
Retention for filtered data
When you apply filters, the retention period can change — highly granular filtered datasets are kept for a shorter time:
- Communication metrics with a Segment filter: 40 days by default (if activated).
- Events metrics with a Segment filter: 1 year by default.
To extend any of these storage periods, please contact our support team.
See Dashboard metrics and data retention for the full reference.
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