Why is my WhatsApp campaign with a 'COPY CODE' button failing to send?

If your WhatsApp messages are failing to send when using a template that includes a COPY CODE button, the issue is likely due to an incorrect configuration of the button's action. The system requires a specific value to be passed to Meta for the button to function correctly, and a missing or incorrect value will cause the delivery to fail.

The common mistake is providing the button's display text (e.g., "Copy Promo Code") as its value, instead of the actual code that should be copied.

To resolve this, you must provide the exact text or code that you want the user to copy to their clipboard in the button's value field.

How to Configure the 'COPY CODE' Button

You can provide the code in two ways:

1. For a Static Code (same for all users):

Directly enter the promo code into the value field for the button.

• Example: If your promo code is SAVE25, you should enter SAVE25 into the value field.

2. For a Dynamic Code (unique per user):

Use a tag placeholder in the value field, such as {{coupon_code}}. For this to work, you must ensure that every user in the campaign has a value assigned to that tag.

You can set this tag value within your Customer Journey by adding an "Update user profile" element before the WhatsApp message element. This step will assign the correct code to each user's profile, which will then be used to populate the button's value when the message is sent.