This happens when the segment you used for your email campaign has Include all of a user's devices turned on.
When this setting is active, the system creates delivery records for every registered device tied to each user in that segment. This includes mobile push tokens for iOS or Android. However, the system only sends actual messages as emails.
You can confirm this by looking at the statistics for the non-email platforms. They will show zero delivered messages and zero opens, which means no push notifications went out.
How to stop other platforms from showing in email statistics
To limit your campaign statistics to email platforms, turn off this setting in your segment:
- Go to the segments list and open the three-dot menu next to the segment you used. Select the option to edit conditions. (The segment detail page is read-only, and the checkbox is disabled there.)
- Below the filter groups, clear the Include all of a user's devices checkbox and save the segment.
After you turn this off, future campaign statistics will only count the devices and communication channels that match your segment criteria. Note that the change applies to every campaign that uses this segment. If you prefer not to change it, clone the segment and turn the option off in the copy. See Segment by tags for how the option works.
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